what is a lead?

A sales lead is the identity of a person or entity, potentially interested in purchasing a product or service, and represents the first stage of a sales process. It must be from a genuine person or business and include the minimum methods of contact, ie emal address and telephone number.


  • Sales lead
  • Qualified prospect
  • Need identification
  • Proposal
  • Closing
  • Deal Transaction lead generation

What a sales Lead is not ...